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Search engine optimization, more commonly referred to as SEO, is of course the process which involves getting a website ranked higher in the major search engines. The problem with SEO is that professional firms can be very expensive, which is why many people prefer the "Do SEO Yourself" mentality. In this article I am going to share with you how to do SEO Yourself, and show you at what point you should consider higher a professional internet marketing consultant to perform SEO services for your company or organization.
If you want to do SEO yourself, then the first thing that you need to learn is the value of keyword research. If you are wanting to perform SEO on your own website or web properties, performing adequate keyword research is the first step.
So, how do you perform keyword research? There are many paid tools out there such as Micro Niche Finder, Keyword Elite, and Market Samuri, however from my personal experience I can tell you that the free Google AdWords Keyword Tool works just as well. You should not spend money on tools that will not help you! Even though this tool is called the AdWords Keyword Tool, it still works extremely well for SEO purposes and is recommended by many SEO consultants.
Now, go to the Google AdWords keyword tool and type in your keyword phrase. You can go to the "advanced options" tab and select local searches, global searches, and a lot of other search parameters. I usually only consider the global searches, and I make sure that I change the parameters so that the tool will only return results from English speaking countries. This is a great tool to use if you want to do SEO yourself.
You can then type several keyword phrases into the search field, and the tool will show you how many monthly searches a particular terms gets.
Hot Tip: Focus on the Phrase Match of a keyword, because it is much more accurate than the broad match.
After you find a few keywords that you want to rank your website, blog, or article for, it is time to analyze your competition. In order to do this, you need to install SEO Firefox. It is a free plug-in that allows you to analyze the strength of your competition for a particular keyword phrase.
When you do SEO yourself, you must analyze the first page competition thoroughly. You should look for keywords that have a lot of articles and inner pages ranking highly within the search engines. This typically means that your keyword is easier to rank for, because a lot of home pages are not optimized for that particular keyword!
In addition, you should look at the following factors with SEO Firefox: Domain Age, Number of Backlinks, Number of Pages, and the PR (PageRank) of a website. By analyzing these factors, you can determine whether or not you can rank on page #1.
Most people think that SEO stops there, but if you want to do SEO yourself then you must realize the important of one thing: Backlinks. Backlinks to your website essentially counts as a "vote" from Google, and the more high quality backlinks you have, the higher your website will rank in the search engines.
So, how do you get backlinks?
In order to get high quality backlinks, you can comment on blogs within your market, write keyword rich articles, and submit press releases with an anchor-text link back to your website. These are simple methods to increase the number of backlinks to your website, thus improve your search engine rankings!
One more thing: If you are optimizing your website or blog (as opposed to an article) for the search engines, then make sure you build your website on the WordPress Platform. WordPress is a great way to do SEO yourself, because you can install a plug-in called the All-in-one SEO Pack. This Plug-in will take care of the many on-page optimizations factors for you!
This is a great guide to follow if you want to do SEO yourself. Just make sure that you do not hesitate to contact an internet marketing consultant in order to get the ball rolling. Often business owners do not have the time to do seo themselves, which is where hiring an internet marketing consultant can actually save you a ton of time and money!
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